4) Don’t buy fake reviews

Author: Thomas McLoughlin

One of the fastest ways local businesses lose leads is by making avoidable SEO mistakes that look small but compound over time. This guide explains what not to do, why it matters, and what to do instead in plain English.

Practical fix: start with a weekly checklist. Confirm your Google Business Profile data is accurate, keep services clearly segmented, update offers regularly, and make sure your website mirrors your profile messaging. That consistency is what helps trust and conversions.

Need help? Email Thomas.

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