1) Don’t ignore GBP categories
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Your relevance drops when categories are wrong.
Local SEO for Nottingham Businesses That Need More Calls, Not More Confusion
I start by fixing your Google Business Profile properly and auditing your website at the same time. Then, if needed, we build your site and ongoing support around what actually brings in leads.
Starter Offer: GBP + Website Audit Overhaul — £299 one-off
I support local Nottingham businesses and I’m here to answer questions directly.
Image source: Nottingham city photo (Wikimedia Commons)
Areas served
Nottingham, West Bridgford, Beeston, Arnold, Mapperley, Carlton, Hucknall, Long Eaton and nearby areas.
Map focus: Nottingham and surrounding service areas.
Main parts I optimise (built for leads, not vanity)
Instead of random tweaks, I run a practical local growth system across profile, offer, and conversion flow.
1) Relevance Engine
Category and service architecture so Google understands exactly what you do and where you do it.
2) Trust Layer
Reviews, Q&A, and proof positioning so buyers trust you before they even call.
3) Conversion Path
Clear click-to-call, offer visibility, and service-page flow so profile traffic becomes enquiries.
4) Competitive Edge
Competitor snapshot + action plan to help you win where nearby businesses are currently ahead.
Clear pricing (min to max)
| Service | Who it’s for | Price range |
|---|---|---|
| GBP + Website Audit Overhaul | Small businesses needing a proper local setup | £299 one-off |
| Website Build/Rebuild (optional) | When profile is ready and site needs to convert better | £999 – £2,999 |
| Weekly Monitoring + Marketing Support (optional) | Ongoing support, offer updates, website checks | £99–£349/week |
Special offer: 52-week GBP content calendar included with the GBP + Website Audit Overhaul.
Weekly support is bespoke and ranges from £99 to £349 depending on your needs.
If I can’t deliver website work properly in the £999–£2,999 range, we don’t do it.
Image source: Wikimedia Commons
Blog: 9 “What Not To Do” Local SEO Tips
Short practical guides for UK business owners who want to avoid costly local SEO mistakes.
2) Don’t keyword-stuff your business name
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It risks trust and profile issues.
3) Don’t use one page for everything
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Service pages need clarity and intent match.
4) Don’t buy fake reviews
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Short-term bump, long-term damage.
5) Don’t neglect mobile experience and speed
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Slow pages and poor mobile UX kill local conversions.
6) Don’t post once and vanish
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Consistency beats random activity.
7) Don’t copy competitor content
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Original local value wins over clones.
8) Don’t skip local landing pages
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Area relevance needs proper page structure.
9) Don’t chase vanity metrics
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Track calls, clicks, and booked jobs.
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Local business pages (by trade)
Dedicated pages for Nottingham trades with tailored offers, trade FAQs, and local competition map context.
Plumbers
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Electricians
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Roofers
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Dentists
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Accountants
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Personal Trainers
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Restaurants & Cafés
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Estate Agents
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Solicitors
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Hair Salons & Barbers
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Builders
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Cleaning Services
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About Thomas
I’m Thomas McLoughlin. I help Nottingham traders and small business owners get more calls and enquiries through practical local SEO — starting with Google Business Profile and then improving website conversion where needed.
I work directly, keep pricing clear, and focus on what actually moves the numbers for local businesses.
I’m here to answer any questions
Message me directly and I’ll tell you honestly what’s worth doing first for your business.
Author: Thomas McLoughlin
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